Exactly right Peter. Every age cohort prefers paper to screens (by a wide margin) when the content available is the same on each. The problem for newspapers, of course, is that even more than paper people prefer personal relevance - of which they can currently get far more online than in their print newspapers. Media companies that intend to succeed in the future - print newspapers included - will deliver on this need.
I am founder of two conferences that deal with media innovation: The Individuated News Conference (2006-2010) and the Personalize MEdia Conference (2011).
1 comments:
Exactly right Peter. Every age cohort prefers paper to screens (by a wide margin) when the content available is the same on each. The problem for newspapers, of course, is that even more than paper people prefer personal relevance - of which they can currently get far more online than in their print newspapers. Media companies that intend to succeed in the future - print newspapers included - will deliver on this need.
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