The first individuated weekly newspaper has been printed. (Individuated means that the reader self-selected the content prior to aggregation.)
Ted Agres, assistant managing editor for The Washington Times, called me to say that the weekly edition has been individuated for about 120 subscribers and printed. These copies should be mailed out this week and reach their readers by Wednesday.
This is an historic first.
Although Syntops and the Swiss Post published an individuated newspaper this spring -- it was an unpaid test. And we at MediaNews Group have published individuated news reports for visitors to a hotel in Denver. And Time Magazine offered free to volunteers an individuated magazine in May.
But, the individuated TWT newspapers are going out to paid subscribers.
The Washington Times offered to make a subscriber's weekly different from all the rest, if the subscriber would say what he or she wanted: more international news and less sports news or more cultural news and less columnists, etc. You get it.
Now the readers have chosen and the newspapers that range in pages from 20 to 60 pages each have been printed on an OCE Jetstream, variable data, inkjet printer in Boca Raton, Fla. (The non-individuated newsweeklies were 40 pages.)
A barrier has been broken. Who is next?
Congratulations, The Washington Times, on a long but fruitful journey.
Subscribe to:
Post Comments (Atom)
1 comment:
When the hotel provides an electronic reader to its guest, programed for that individuals news taste, that will be news.
Post a Comment