An informed perspective

Manfred Werfel, as research director and deputy CEO of IFRA (the European press association), has been outspoken in favor of developing individuated newspapers. Read a recent interview: http://www.ifra.com/website/ntwebsite.NSF/wuis/4EFA05E5D76FF3AEC125722F0063D53B?OpenDocument&99&E&. His most compelling presentation is a 2007 powerpoint entitled "The Personalised Newspaper." If you would like to have a copy, email me at pvandevanter@medianewsgroup.com and I would be glad to email you the file.