Personalizing music

Let's look at the history of another medium in the last decade: music.
Used to be people bought prepared discs of music called albums and 45s.
Today people download music from the internet and create their own albums, or CDs.
The medium has been personalized.
Too often there is so much noise about distribution changes, and marketing changes, and pricing changes -- that the obvious is overlooked. People now choose their mix of music, instead of buying it canned.
Now the canned goods are still available, but the driving force -- the phenomenon -- in particular, the I-pod, is all about personalization.
Why can't we do the same for newspapers: peresonalization?