Direct mail bonanza

Where will the new money for the personal newspaper come from? How will the personal newspaper grow new advertising revenue?
By one-upping direct mail.
The personal newspaper is better than direct mail.
The personal newspaper is invited into the house and knows for sure the interests of the subscriber, so advertising can be dependably targeted. (Direct mail is NOT invited into the house and can only guess the interests of the receiver, based on demographics.)
And there is a lot of money spent on direct mail -- in fact, more than is spent on newspapers.
In 2006, $59.6 billion was spent on direct mail, whereas $48.1 billion was spent on newspaper advertising (source: The New York Times, "Junk Mail is Alive and Growing", November, 2006).