It's easy.
Simply go to http://www.mydailyonline.com and sign up.
That will generate before your very eyes a personalized MyDailyOnline site. Please note the URL across the top, because that is your URL to visit and change over and over again.
(Go ahead visit mine: http://www.mydailyonline.com/pvandevanter -- and you will see that a four-column page has been generated using 13 RSS feeds.)
If you look top right on your (or my) page you will see an "edit feeds" button.
Click that and 13 windows appear with RSS feed addresses embedded.
By changing out any of those RSS feeds and hitting the "submit" button, the four-column page is automatically changed to reflect the new feed.
That's how you slowly build your own crude, four-column,online newspaper -- but you get the idea of how we will eventually paginate a newspaper with only content someone has requested.
Sunday, November 26, 2006
Proposed personal newspaper conference
Several professionals are trying to put together the first global "Conference on the Personal Newspaper" in spring of 2oo7.
Myself -- a media executive -- in the U.S. ; Gregor Dorsch -- a marketing expert-- and Christian Bayerlein -- a printer -- in Germany; Stephan Jung -- a software expert -- at MIT.
Others are joining us all the time. If you want to attend, or just keep up with the email exchanges you can contact me at admin@petervandevanter.com.
We expect a two-day conference with presentations on progress across the seven challenges itemized in an earlier posting on this blog.
We are hoping to have the conference in one of the key towns associated with Gutenburg, i.e. Mainz or Leipzig, in order to have some historic alignment.
Myself -- a media executive -- in the U.S. ; Gregor Dorsch -- a marketing expert-- and Christian Bayerlein -- a printer -- in Germany; Stephan Jung -- a software expert -- at MIT.
Others are joining us all the time. If you want to attend, or just keep up with the email exchanges you can contact me at admin@petervandevanter.com.
We expect a two-day conference with presentations on progress across the seven challenges itemized in an earlier posting on this blog.
We are hoping to have the conference in one of the key towns associated with Gutenburg, i.e. Mainz or Leipzig, in order to have some historic alignment.
Personalizing music
Let's look at the history of another medium in the last decade: music.
Used to be people bought prepared discs of music called albums and 45s.
Today people download music from the internet and create their own albums, or CDs.
The medium has been personalized.
Too often there is so much noise about distribution changes, and marketing changes, and pricing changes -- that the obvious is overlooked. People now choose their mix of music, instead of buying it canned.
Now the canned goods are still available, but the driving force -- the phenomenon -- in particular, the I-pod, is all about personalization.
Why can't we do the same for newspapers: peresonalization?
Used to be people bought prepared discs of music called albums and 45s.
Today people download music from the internet and create their own albums, or CDs.
The medium has been personalized.
Too often there is so much noise about distribution changes, and marketing changes, and pricing changes -- that the obvious is overlooked. People now choose their mix of music, instead of buying it canned.
Now the canned goods are still available, but the driving force -- the phenomenon -- in particular, the I-pod, is all about personalization.
Why can't we do the same for newspapers: peresonalization?
Saturday, November 25, 2006
Direct mail bonanza
Where will the new money for the personal newspaper come from? How will the personal newspaper grow new advertising revenue?
By one-upping direct mail.
The personal newspaper is better than direct mail.
The personal newspaper is invited into the house and knows for sure the interests of the subscriber, so advertising can be dependably targeted. (Direct mail is NOT invited into the house and can only guess the interests of the receiver, based on demographics.)
And there is a lot of money spent on direct mail -- in fact, more than is spent on newspapers.
In 2006, $59.6 billion was spent on direct mail, whereas $48.1 billion was spent on newspaper advertising (source: The New York Times, "Junk Mail is Alive and Growing", November, 2006).
By one-upping direct mail.
The personal newspaper is better than direct mail.
The personal newspaper is invited into the house and knows for sure the interests of the subscriber, so advertising can be dependably targeted. (Direct mail is NOT invited into the house and can only guess the interests of the receiver, based on demographics.)
And there is a lot of money spent on direct mail -- in fact, more than is spent on newspapers.
In 2006, $59.6 billion was spent on direct mail, whereas $48.1 billion was spent on newspaper advertising (source: The New York Times, "Junk Mail is Alive and Growing", November, 2006).
The art of newspapers
A reporter asked me if print is dead.
No, I said.
The analogy I made is to visual art in the 19th Century -- in particular painting -- under siege by photography as a process that was clearly going to be a more effective means of rendering images of visual reality.
As a result visual art begun to give people images of mental reality, emotional reality and onotological reality. Visual art went higher up the aesthetic ladder, and became more valuable.
So the newspaper is losing the battle for reporting what's happening in the world in the most timely fashion to radio, tv and the internet.
As a result the newspaper -- with the evolution of the personal newspaper -- will begin to present a reader's mental reality, emotional reality and ontological reality.
Newspapers will move farther up the aesthetic ladder, and in the process become more valuable.
No, I said.
The analogy I made is to visual art in the 19th Century -- in particular painting -- under siege by photography as a process that was clearly going to be a more effective means of rendering images of visual reality.
As a result visual art begun to give people images of mental reality, emotional reality and onotological reality. Visual art went higher up the aesthetic ladder, and became more valuable.
So the newspaper is losing the battle for reporting what's happening in the world in the most timely fashion to radio, tv and the internet.
As a result the newspaper -- with the evolution of the personal newspaper -- will begin to present a reader's mental reality, emotional reality and ontological reality.
Newspapers will move farther up the aesthetic ladder, and in the process become more valuable.
Friday, November 24, 2006
Artifical intelligence is key
Of the seven challenges facing the personal newspaper, the "perfect questionnaire" may be the key.
I try to follow advancements in artificial intelligence because the success of the perfect questionnaire, an opinion questionnaire, depends on its synchronicity with RSS feeds (or whatever replaces RSS feeds).
Currently we have a very crude system. At http://kpcnewventures.com/questions, we've devised a series of questions whose answers are directly tied to 13 RSS feeds.
That's the jist of the program.
A client answers the questions and our software program generates a personal newspaper by choosing 13 RSS feeds.
That's the extent of our artificial intelligence.
I try to follow advancements in artificial intelligence because the success of the perfect questionnaire, an opinion questionnaire, depends on its synchronicity with RSS feeds (or whatever replaces RSS feeds).
Currently we have a very crude system. At http://kpcnewventures.com/questions, we've devised a series of questions whose answers are directly tied to 13 RSS feeds.
That's the jist of the program.
A client answers the questions and our software program generates a personal newspaper by choosing 13 RSS feeds.
That's the extent of our artificial intelligence.
Wednesday, November 22, 2006
Imagine, Thanksgiving 2006
Imagine a newspaper with stories just for you.
It's easy if you try.
Imagine there's no worldview.
No hell below us. Above us only sky.
Imagine all the people
Choosing their ideas.
Imagine no official reports.
It isn't hard to do.
Nothing to kill or die for.
Imagine all the people
Learning more about themselves'
Imagine all the people
Sharing themselves
You may say I'm a dreamer
But I'm not the only one.
I hope some day you'll join us.
And the world will live as one to one.
It's easy if you try.
Imagine there's no worldview.
No hell below us. Above us only sky.
Imagine all the people
Choosing their ideas.
Imagine no official reports.
It isn't hard to do.
Nothing to kill or die for.
Imagine all the people
Learning more about themselves'
Imagine all the people
Sharing themselves
You may say I'm a dreamer
But I'm not the only one.
I hope some day you'll join us.
And the world will live as one to one.
Sunday, November 19, 2006
The seven challenges facing the personal newspaper
The personal newspaper is within reach. The final steps:
1. Write the perfect questionnaire. A way to discover an individual's personal media interests. (Go to http://www.kpcnewventures.com/questions.)
2. Devise a software program to connect answers with appropriate feeds. RSS feeds that answer the perfect questionnaire. A means of connecting the answers to the opinion questions with appropriate, compelling, uptodate exciting RSS-fed stories. (The web is doing the work.)
3. Create a concise pagination program. Probably proprietory program that creates a beautiful newspaper page from the RSS-fed stories. (Yes, Virginia, we have beta.)
4. Find a bold investor. A media company willing to take go for the "killer ap". (Plenty would qualify.)
5. Invent a new printer. A high-speed digital printing press capable of running at least 5,000 copies an hour of one-off newspapers. (Kodak Versamark is getting close.)
6. Craft a one-to-one advertising campaign. Monetize this product. (A cynch -- one-to-one marketing.)
7. Build a new labor force. A delivery team that can get the newspaper into the right person's hands. (Quite possible, even according to jaded distribution experts.)
1. Write the perfect questionnaire. A way to discover an individual's personal media interests. (Go to http://www.kpcnewventures.com/questions.)
2. Devise a software program to connect answers with appropriate feeds. RSS feeds that answer the perfect questionnaire. A means of connecting the answers to the opinion questions with appropriate, compelling, uptodate exciting RSS-fed stories. (The web is doing the work.)
3. Create a concise pagination program. Probably proprietory program that creates a beautiful newspaper page from the RSS-fed stories. (Yes, Virginia, we have beta.)
4. Find a bold investor. A media company willing to take go for the "killer ap". (Plenty would qualify.)
5. Invent a new printer. A high-speed digital printing press capable of running at least 5,000 copies an hour of one-off newspapers. (Kodak Versamark is getting close.)
6. Craft a one-to-one advertising campaign. Monetize this product. (A cynch -- one-to-one marketing.)
7. Build a new labor force. A delivery team that can get the newspaper into the right person's hands. (Quite possible, even according to jaded distribution experts.)
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