Showing posts with label what's needed. Show all posts
Showing posts with label what's needed. Show all posts

Sunday, November 19, 2006

The seven challenges facing the personal newspaper

The personal newspaper is within reach. The final steps:
1. Write the perfect questionnaire. A way to discover an individual's personal media interests. (Go to http://www.kpcnewventures.com/questions.)
2. Devise a software program to connect answers with appropriate feeds. RSS feeds that answer the perfect questionnaire. A means of connecting the answers to the opinion questions with appropriate, compelling, uptodate exciting RSS-fed stories. (The web is doing the work.)
3. Create a concise pagination program. Probably proprietory program that creates a beautiful newspaper page from the RSS-fed stories. (Yes, Virginia, we have beta.)
4. Find a bold investor. A media company willing to take go for the "killer ap". (Plenty would qualify.)
5. Invent a new printer. A high-speed digital printing press capable of running at least 5,000 copies an hour of one-off newspapers. (Kodak Versamark is getting close.)
6. Craft a one-to-one advertising campaign. Monetize this product. (A cynch -- one-to-one marketing.)
7. Build a new labor force. A delivery team that can get the newspaper into the right person's hands. (Quite possible, even according to jaded distribution experts.)