Forrester Research presentation at paidContent 2010

Here's the one point I want to make before you check out this SlideShare Presentation. The newspaper subscription used to pay for access to the content, so the theory is consistent, that people don't pay for content they pay for access:

Forrester Research presentation at paidContent 2010

View more presentations from Christian Santiago.

INMA in tune

Richard Hall of Digital Technology International gave a presentation at the International Newspaper Marketing Association convention in Copenhagen which is pure personal newspaper. Check the powerpoint out and enjoy.

If that link doesn't work here is the URL: http://www.slideshare.net/TomCorbett/richard-hall-3102448

Numbers and more numbers

I could get dizzy following the numbers on print-online newspaper audience, but this post seems to have the weight of reality under it.

Fidler in the rough

Roger Fidler, who first imagined the now arriving (2010) tablet newspaper in 1992 when he convinced the Knight Ridder Co. to underwrite the Information Design Lab in Boulder, Co., has always looked at the future of the newspaper business as primarily a production, manufacturing and distribution challenge.
But the biggest change is the fact that news must become personal, which is why I have since 1999 argued for the personal newspaper, a clunker of a term, no doubt.
Anyway, check out the video on this site to get a fascinating view on the history of the evolution/transition of newspapers in the 21st Century.
Like a diamond in the rough, Roger Fidler is a superstar.

Post-Kindle

So we are now post-Kindle. Here come the digitized magazines WITH advertisemnts. Can newspapers be far behind? Hoorah. Last month Conde Nast demonstrated its concept of a digitized magazine tablet. Now it’s Time Inc.’s turn: The publisher is demo-ing an iteration of Sports Illustrated compatible with the "upcoming" Apple tablet and/or other tablets. Both publishers will offer add-ons like multimedia and links into the web. But it's the replica aspect here that may make the digitized business model work. Circ-based advertising sales will still work, we hope. And let's hope the magazines are beautiful en tablet.