Wednesday, December 2, 2009

Post-Kindle

So we are now post-Kindle. Here come the digitized magazines WITH advertisemnts. Can newspapers be far behind? Hoorah. Last month Conde Nast demonstrated its concept of a digitized magazine tablet. Now it’s Time Inc.’s turn: The publisher is demo-ing an iteration of Sports Illustrated compatible with the "upcoming" Apple tablet and/or other tablets. Both publishers will offer add-ons like multimedia and links into the web. But it's the replica aspect here that may make the digitized business model work. Circ-based advertising sales will still work, we hope. And let's hope the magazines are beautiful en tablet.

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