The October cover story of Presstime, the Newspaper Association of America's monthly magazine, has a tantalizing title: "Digital Printing: Newspapers inch toward personalized editions."
Interesting. So now two of the industry's three monthly magazines have weighed in: "Newspapers and Technology" said media is blazing toward individuated products, and now Presstime says it's inching in that direction.
No matter the speed -- the hare and the tortoise both get to the finish line -- the NAA article had one exciting piece of information. Investor's Business Daily in Los Angeles this fall is venturing into microzoning by incorporating variable datea into news sections, using an HP Inkjet Web Press in the beta.
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