The October cover story of Presstime, the Newspaper Association of America's monthly magazine, has a tantalizing title: "Digital Printing: Newspapers inch toward personalized editions."
Interesting. So now two of the industry's three monthly magazines have weighed in: "Newspapers and Technology" said media is blazing toward individuated products, and now Presstime says it's inching in that direction.
No matter the speed -- the hare and the tortoise both get to the finish line -- the NAA article had one exciting piece of information. Investor's Business Daily in Los Angeles this fall is venturing into microzoning by incorporating variable datea into news sections, using an HP Inkjet Web Press in the beta.
Tuesday, October 14, 2008
Wednesday, October 8, 2008
Nirvana yes
A clear-headed blog addresses the simple fact: 100 percent variable, digital, inkjet printing will be a reality for the newspaper business, just a matter of time.
Entitled "The case for the Individuated Newspaper" by Andrew Gordon of OCE, the piece points out that "Core strengths, like local knowledge, rich content, market research, advertising and distribution are significant competitive differentiators that newspapers can use to compete against other forms of media."
Gordon predicts "a perfect storm" and: "Surviving this period of transition requries developing strategies that move away from the broad-reach circulations dictated by underutilized fixed assets."
OCE was one of the pioneers of out-of-market newspaper printing (i.e. printing The Washington Post in London for same-day reading) with its Digital Newspaper Network utilizing digital presses at the remote location.
Now OCE is encouraging the newspaper industry to consider the "significant opportunities in printing niche products and local and smaller circulation papers" with the new digital presses.
Read the whole thing at http://www.thedigitalnirvana.com Oct. 3.
Entitled "The case for the Individuated Newspaper" by Andrew Gordon of OCE, the piece points out that "Core strengths, like local knowledge, rich content, market research, advertising and distribution are significant competitive differentiators that newspapers can use to compete against other forms of media."
Gordon predicts "a perfect storm" and: "Surviving this period of transition requries developing strategies that move away from the broad-reach circulations dictated by underutilized fixed assets."
OCE was one of the pioneers of out-of-market newspaper printing (i.e. printing The Washington Post in London for same-day reading) with its Digital Newspaper Network utilizing digital presses at the remote location.
Now OCE is encouraging the newspaper industry to consider the "significant opportunities in printing niche products and local and smaller circulation papers" with the new digital presses.
Read the whole thing at http://www.thedigitalnirvana.com Oct. 3.
Wednesday, October 1, 2008
Long Tail
Individuated news is clearly the Long Tail of Media, and individuated newspapers may just as clearly be the tail that wags the printed dog.
But Chris Anderson makes a very important point in his book ("The Long Tail", Hyperion, 2006, hardcover, 237 pages, $24.95) on page 148 when he suggests that today's business must both be the head and the tail: "Successful Long Tail aggregators need to have both hits and niches.."
That's why the first incarnation of the personal newspaper may be a personalized wrap of a broadsheet or tabloid. Visit and enjoy http://www.longtail.com/.
But Chris Anderson makes a very important point in his book ("The Long Tail", Hyperion, 2006, hardcover, 237 pages, $24.95) on page 148 when he suggests that today's business must both be the head and the tail: "Successful Long Tail aggregators need to have both hits and niches.."
That's why the first incarnation of the personal newspaper may be a personalized wrap of a broadsheet or tabloid. Visit and enjoy http://www.longtail.com/.
The "I-pod" newspaper
If you are intested in the future of newspapers, you can read about the "I-pod" approach to newspapers at http://www.newsandtech.com/ and go to the front page of the September issue, which is http://www.newsandtech.com/issues/2008/September/nt/09-08_medianews.htm.
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