Wednesday, May 6, 2009

Personalize the E-readers

Many people are pontificating about the new super-sized Kindle and the other e-readers and/or plastic logic products -- but some people recognize that these new platform plays are really turf plays, efforts to control content and distribution. Read Will Bunch in the Philadelphia Daily News --http://www.philly.com/philly/blogs/attytood/The_scoop_on_newspapers_giving_out_free_electronics.html --- for instance. He compares the new attitude to the old attitude: Get the Internet out of my backyard! But if Individuated News -- self-selected news -- were available on these new formats, the utility and power and compelling content of the web would be included -- instead of excluded.

An informed perspective

Manfred Werfel, as research director and deputy CEO of IFRA (the European press association), has been outspoken in favor of developing individuated newspapers. Read a recent interview: http://www.ifra.com/website/ntwebsite.NSF/wuis/4EFA05E5D76FF3AEC125722F0063D53B?OpenDocument&99&E&. His most compelling presentation is a 2007 powerpoint entitled "The Personalised Newspaper." If you would like to have a copy, email me at pvandevanter@medianewsgroup.com and I would be glad to email you the file.

Tuesday, May 5, 2009

Watching with bated breath

The Detroit changes have so much fodder for analysis. Today's word about the 30,000 e-editions is similar to what we are finding at many MediaNews Group newspapers -- people are beginning to pay and use e-editions in greater numbers.

Saturday, May 2, 2009

The old state of the state

Or the state of the old state. A fascinating research report of the depressive kind. One small upbeat excerpt:"Newspaper publishers are looking to find new advertisers by devising niche publications that cater to individual interests." This from the National Press Club's Journalism at a Juncture.