Individual news venture
debuts at SXSW
As reported this morning by News and Tech at
http://www.newsandtech.com/whats_new/article_44b9118e-35dd-11df-9c6d-001cc4c002e0.html:
London-based startup Newspaper Club brought its concept of individually produced newspapers to the United States last week when its backers created newspaper prototypes at a SXSW new media seminar in Austin, Texas.
The firm, whose Arthr software allows anyone to create up to a 12-page newspaper, handed out papers that were printed by the Austin American-Statesman, according to a blog posted by Fast Company magazine.
Once the papers were handed out to seminar attendees, Fast Company wrote that Twitter user @mattb reported, “The newspapers are passed out and the quiet sound of typing sounds to the white noise of paper rustling.”
Newspaper Club is currently only available in the United Kingdom, where users can generate their own newspapers, either in color or black-and-white, or have Newspaper Club produce one for them. Prices range around $500 for 300 black-and-white editions to $2,200 for 5,000 full-color copies.
Tuesday, March 23, 2010
Thursday, March 4, 2010
Forrester Research presentation at paidContent 2010
Here's the one point I want to make before you check out this SlideShare Presentation. The newspaper subscription used to pay for access to the content, so the theory is consistent, that people don't pay for content they pay for access:
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